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It’s official, Nuriche is now Joy Life International

Nuriche has merged with Joylife International and the new replicated distributor sites will be coming soon. Joylife International will initially carry the Nuriche Live and Revive products with more Nuriche products coming over in the future.

Where is Nuriche going today?

So, it is the beginning of 2012 and Nuriche has come a long way since it’s beginnings. As one of the original founders, I am anticipating much growth in the US this year.

Nuriche was Uri International. Uri had a great product line but lacked marketing and did not have the financial capital to expand. That is when David Parker purchased Uri and brought over two products to start the Nuriche line.

As a business person I know that new companies can take 2 to 4 years to reach a debt-free stride which is exactly what Nuriche has done. I only point this out because in the past 4 years I have seen many companies come and go. I would like to show you an example of how many network marketing companies get their start.

Gather together a few top level distributors who have been very successful in other companies, but have grown disenchanted with the company they are in or are just plain greedy. Quietly they find a “Me Too” product to be used as the vehicle for their new venture. They modify an existing comp plan and find an investor to back the company.

Figure out ingredient variation on your me too product and hire one of the 5 major formulators in the country to create the product.

Then, quietly put the word out to your downline that you are going to start this new venture in the hope they will follow you. Of course, many do follow you, but they do this quietly because they are still collecting a check with their current opportunity.

Of course your investor puts out hundreds of thousands of dollars to get a successful looking office, vehicle wraps, you throw lavish parties, give away a Mercedes and lavish trips around the world…even though the company has not really reached the level of success they are projecting.

I have seen over 15 companies fail in their first year that by all observations, looked like they were the “New Big Thing”.

So, back to Nuriche, which is still in business and growing without having to have had to take on substantial debt. Nuriche is moving forward and will dominate the market with the highest quality products.

And remember that Nuriche has valid, time tested products that are manufactured and packaged “in-house” that are enigmatically intact because the ingredients were not heated over the enzyme kill temperature.